In 2010, ZonaTortona Design testified to a great public attendance, confirming itself as a strategic marketing and communication platform for several international design companies and brands. When compared with 2009, this edition showed an increase of visitors: 115,356 against the 107,809 of 2009. Of these, 72% are professionals and 25% are people under 30 years old. An encouraging piece of information for the entire sector of design, and a positive result for IL CASONE, present in three locations in Zona Tortona: at the HOME AND SPA DESIGN exhibition-event, in which pietra serena was used as carpet outside Superstudio 13, furbished by the Milanese studio Verdearchitettura; in the garden of Superstudio Più, inside the picnic area designed by Uainot, with a Scottish tartan made of pietra serena, wood and grass which hosted Corradi's structures and furnishings; finally, in the exclusive Elle Décor Café, also designed by Uainot, in which pietra serena and Il Casone's Colombino were used in their polished and sandblasted finishings for the balcony. Three different uses which confirm the versatility of Il Casone's natural stone.